DVN was invited to join other international media representatives in Munich last week for Audi’s press preview of their new Audi A5 model lineup, which replaces the A4/A5 after that model’s successful 30-year run. The new A5s are the first to be based on the Premium Platform Combustion (PPC) with partially electrified driver systems and new EE architecture (E3 1.2). Market launch is slated for this November, with a starting price of €45k.
Lighting is one of the biggest changes marking out these new cars as distinct from the ones that came before. There’s new full-width rear lighting, digital OLED signature, a dynamic interaction light, and much more. Read all about it in our extra-long in-depth report this week.
It was really interesting to discuss with media and see what is interesting for them on a new car. Design, engine, efficiency and connectivity are their major topics; lighting they consider only an aesthetic aspect. Its complexity and performance, they do not know or care. I spoke at length with Canadian journalists during my voyage and at the hotel, and they knew nothing of what is ADB. We need to educate them to put more focus on lighting technology! To that end, I invited them to join a DVN event to see our world; for sure they are interested.
Also in this week’s DVNewsletter you’ll find our synthesis of the ALE show last month in China.
