Last month I met with Peugeot design chief Matthais Hossann, and I was again impressed by the messages he conveyed. The design of Peugeot cars is the main reason for the success of the brand, and exterior and interior lighting are a crucial, substantial part of this success-driver.
For Hossann, the automobile is an attractive product—probably the most complex technological object we think about—and it is exciting to create an aesthetic product, generating emotion, within a very regulated and constrained field. “Emotion with elements of surprise is what we are looking for, all along the car’s life”, he said. This week’s in-depth article will help you to better understand the centrality of design to Peugeot’s brand strategy.
Also, today the DVN Tokyo Workshop Report goes live! Below you’ll find a link to download your copy, and in it you’ll find summary and analysis of the keynotes and lectures presented at this latest highly successful DVN Workshop. Meanwhile, this issue of your DVNewsletter brings you coverage of some of the highlights.
Sincerely yours,
Access to DVN Tokyo Workshop Report