JLR—formerly Jaguar Land Rover—has a new corporate logo that minimizes the Land Rover name as they shift the focus of their activities onto four sub-brands. The automaker says the logo “aspires to remove ambiguity” of their former company name, which didn’t mention all the brands.JLR now describes themself as a “house of brands” comprising Range Rover, Discovery,…
JLR’s New Logo, Sub-Brands
