By Paul-Henri Matha, DVN COO
Christophe Ferreira is Polestar’s lighting design manager. He will give a keynote speech on the second day of the Shanghai DVN Workshop, and will be a panellist for the design round table.
He graciously talked with us about his company and his work.
DVN: Hello Christophe! Will you tell us about yourself and your activity at the Polestar Studio in Gothenburg since joining the company 18 months ago?
Christophe Ferreira: Hello Paul. I’m design manager for exterior components (lighting, wheels…) since April last year, and I’m really proud to represent the brand at DVN in Shanghai. As a designer, this the place to be; Polestar is a design-driven company, and I’m grateful to be part of this amazing team. I previously worked at Renault, where I learned from inspiring and extremely talented people.
DVN: We met Lotus—like Polestar, a part of the Geely Group—in September. Can you tell us about the effect of Geely’s pyramid strategy of luxury, individuality, and sporting in terms of how you define your lighting business?
C.F.: If you look at the Geely brand portfolio, Lotus is really on the luxury level—competing with brands like Lamborghini and Ferrari—while Polestar would be more into premium performance level.
Regarding lighting strategy, we would focus on finding innovative solution to fit our exterior designs the best, with PQ focus also. So, homogeneity and packaging are optimized, with a good compromise regarding beam performance.
DVN: Your front lighting signature has evolved on the Polestar 1, 2, and 3, and now the synergy concept, with increasing difference to the Volvo Thor’s-Hammer shape. What’s the future of the Polestar-specific signature?
C.F.: Yes, like you said we are getting away from the Thor’s Hammer to create a unique brand signature with our ‘dual blades’—introduced on the Polestar 3 and 4—which also includes a subtle illuminated logo.
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