Lighting developers’ work is at the centre of a frenetic confluence of safety, design, and innovation. Lighting is clearly and increasingly crucial to every vehicle’s identity, and all automakers and brands are defining their own strategies. This week we bring you an in-depth interview focusing on Škoda lighting design—a great example, explaining the evolution of their brand identify, signature, and lighting technology.
At the same time, designers must innovate if they want to follow the consumer market and best their competitors. The Škoda interview touches on this—the importance of keeping aware of what is happening in the consumer industry. To that end, we’re working on a detailed technical report about the Display Week event in San Jose, California last month, that gathered more than 1,000 industry experts during five days, with130 supplier presentations. Find more information about the event here.
While the wow factors proliferate, and it’s easy to get carried away in the gamification fad, lighting designers and engineers must not lose sight of the primary main objective: lighting and signalling are life-safety equipment, for drivers and vehicles to see and be seen. So, we cannot just do whatever we want—we have to respect regulations, obviously, but there is also an ethical imperative here, largely unwritten, to make lighting that is not just compliant, but also really and objectively good.
We continue the glare discussion this week with feedback from GRE Chair.
Sincerely yours,
