CES this year highlighted the growing integration of digital in-car technology, making driving safer, more comfortable, and more personalized. Apps on a personal screen are the most visible part of the digital iceberg increasingly governing our lives, and that’s rapidly spreading to the automotive realm—which up until recently was lagging in that area. This week’s in-depth piece is a look at this latest step toward vehicle ‘appification’.
And this week’s interior news looks at that same trend from a different angle, with Google AI Agent integrated into Mercedes MBUX, Porsche’s new infotainment on Android Auto, and several audio enhancement projects—like Sonic Studio Experience with Harman, and Antolin Audio with Bongiovi.
These app-based integrations are meant to enhance the in-car experience by making it safer, more personalized, and easier to operate by dint of simpler, more intuitive HMI.
Speaking of which, HMI is an important focus of the upcoming DVN Interior Workshop. It is time to register online and plan your presence, including your product exhibition and lecture. Looking forward to meeting you there!
Sincerely yours,
