DVN Interior’s Köln Workshop opened the day before yesterday, with almost 200 automotive interior industry representatives. Watch the newsletter over the coming weeks for extensive reporting of this workshop, full of technology input (37 lectures!) and a strong UX-UI human centric input. Clearly, technology has a purpose here in terms of user experience, user interaction, and that constellation.
This week’s in-depth piece summarizes the seating market outlook, following S&P Global’s market outlook on functionality with a perspective on features and materials. Then we cover Diconium—VW’s digital arm—on Chinese consumer expectations, and how they differ from western preferences.
The two perspectives, eastern and western, add up to better understanding of what functionalities need to be developed for future generations of in-car seating.
Stay tuned for more about the conference, and, as always, thank you for your support.
Sincerely yours,
